Your Holidays Rest in the Hands of the All-Powerful Furby

Buying gifts for loved ones can be a difficult process. Sometimes you just can’t think of anything that would really knock their socks off. Fortunately, one sacred creature has come to grant humanity the path to the perfect gift. Furby is here to guide you on your holiday shopping trip.

As a part of their new digital campaign, Afterpay is employing the 90’s classic toy fad to host its “Impossible Gift Finder” initiative. The hamster/owllike creature guides fans through Tiktok, helping them find something that their loved ones will cherish, almost as much as their very own Furby.

Afterpay is like an advanced layaway program, allowing consumers to buy something now (and take possession of it), then pay for it afterwards using interest-free installments. The service lines up beautifully with the holiday season, as people race from store-to-store buying gifts and racking up debt. Tying their new campaign to the holidays is the best use of Afterpay’s marketing budget, providing a much needed solution to seasonal budgetary problems.

The question is, do you trust Furby to give good holiday gift advice? (see TikTok example below)