Oreo Cakesters Bust Out Early 2000’s Nostalgia

Oreo Cakesters first debuted in 2007, and brought joy to cookie lovers everywhere. But five years later the cake-cookie vanished. Now Oreo ushers in a new era of Cakester by traveling back in time, to a pillar of the early 2000’s. There is a single Blockbuster left standing after all these years, and it now hosts the launch of the resurrected cookie.

The Cakester takeover at Blockbuster serves as a time capsule, an ode to a bygone era.  Samples of the cookie are packaged like a VHS, with corny covers that pay homage to movies of the past. This partnership utilizes nostalgia in a sharp and clever way, pairing two concepts that are linked to the early 2000’s. Audiences are bound to go running towards this Blockbuster and get their Cakester VHS snacks. Though user beware, don’t attempt to put your VHS Cakesters in an actual VHS player—it does not end well.