How Far We’ve Come: Hyundai Journeys Through Time

Perspective is a beautiful thing. Flip phones may be old news by today’s standard, but imagine organizing a “get together” through traditional MAIL. The point is, sometimes we take progress for granted. Hyundai reminds us of its value in their ad titled “History of Evolution”.

The History of Evolution stars Jason Bateman as he travels through eras of human history, reminding us how far we’ve come as a species. Tribes became countries, animalistic grunts became language, carriages became cars! All of these comparisons lead to the newest evolution—the growth seen in electric cars over the last decade. Compare the original electric cars to the brand new Hyundai IONIQ 5.

The History of Evolution is slated to air during the Super Bowl and shares that classic “Super Bowl Ad” DNA. Celebrity guest star? Check, Jason Bateman is a riot as always. Production value? Plenty of unique sets to evoke each time period. Innovation? The spot is all about innovation, and leaves the viewer wanting more. Combining all of these elements with the right amount  of humor is a recipe for Super Bowl sweetness. Next year we’ll need Jason Bateman to cover the evolution of Super Bowl ads!