Have you ever gazed into the endless night and asked—why? If you have, then you likely felt an immediate urge to go eat some Pringles. Little did we all know that this impulse was no mere coincidence—Pringles is the answer to everything. It’s all finally becoming clear and it starts with a campaign called “Mind Popping”, with the express goal of blowing your mind while making jokes along the way. The Pringles premiere to this campaign is titled “You were made for Pringles” and reveals the secrets of the universe. It frames the Pringles brand as a friendly, laid back brand—perfect for connecting with younger audiences.

So next time you wish to glimpse the hidden truths of existence, don’t look to the stars; look inside a can of Pringles.