Rocket League is one of the most popular esports games of all time, and for good reason. Soccer is already an entertaining sport for millions, so it’s no surprise that injecting jet-fueled cars into the game makes it an enthralling experience. Players of the game love to customize their vehicles to show off their personality as they flip off the ceiling to cinch that last goal. So it stands to reason that they would also love to fly through the air with a loaded hot dog strapped to their roof.

The partnership with Rocket League begins with a variety of in-game customizations themed after 7-Eleven selections. Their designs range from sleek to awesome, encouraging any Rocket League fan to try it on their own vehicle for a few rounds. Next, they tapped into the esports community by sponsoring one of the biggest Rocket League tournaments in the world and hosting their own competition, “The 7-Eleven Slurpee Cup”. Finally, the brand will host a sweepstakes where anyone can design and win their very own Rocket League-themed vehicle IRL (in real life)—the Model 711.

Through a comprehensive partnership with Rocket League, 7-Eleven effectively ties themselves to one of the largest online games in the world. Brand awareness will skyrocket through the 95 million monthly players and the thousands who tune in to the major competitions. Beyond that, the live sweepstakes gives both the 7-Eleven and Rocket League audiences a memorable experience designing their own vehicle and one lucky winner the ride of a lifetime. This partnership is truly in a league (pun absolutely intended) of its own.