Dr. Strange and the Multiverse of Tide Pods

Sorcerer Supreme Wong sits alone in his study, researching magical secrets that may someday be key to saving not only the world, but every world that ever was. What he finds in the following moments will change his life forever…

Nope, it’s a Tide ad.

The Dr. Strange Tide ad spot is an exciting crossover that utilizes iconic figures of both brands. On the Dr. Strange side, Wong is the memorable voice of reason who is also known for his matches in an underground fighting ring. Tide, on the other hand, brought back their most beloved spokesperson. That’s right, it’s Mr. “Tide Ad” himself, David Harbour. The characters are featured in two episodes of the ad series, where Wong steals Harbour’s Tide Pods.

Movie crossovers are a classic staple of marketing and Tide made the most of this opportunity. Bringing Harbour back to the brand for this crossover established goodwill thanks to the popular 2018 “Tide Ad” campaign. So when you go to see Dr. Strange 2, be sure to keep an eye out for clean shirts. They’re all agents of Tide.