The Look of Kraft’s Cheesy New Packaging

Kraft Macaroni & Cheese is now known as Kraft Mac & Cheese, because let’s be honest, it’s easier to say aloud. Like all brands that are 85 years old, it’s looking back on its life and reflecting on the good times. That also means the packaging is getting a facelift and the logo on the box has an updated cheesy noodle smile. One of the most overlooked changes has to be the exclusion of the word “Dinner” in the package’s logo. That small detail hasn’t gone unnoticed and is likely due to the brand’s efforts to include the meal in other parts of the day. Overall, the packaging is simpler, and that’s a good very good thing.