We’re Not Here to Tell You What’s in the Sky(y)

If you came here to find out what is in the sky(y), then Get Out! We don’t have the answer, and even if we did, we wouldn’t be intimidated to give away the ending. You can’t bully Us into giving spoilers, so stop trying.

We’ll admit—that was just an easy way to fill this week’s BUZZ entry with movie titles directed by Jordan Peele, who also directed this summer’s highly anticipated Nope! It’s a movie that has everyone hankering for a little piece of the action, including Campari’s Skyy Vodka who announced a marketing campaign with the tagline “What’s in the Sky(y)?” tying directly to the movie’s plot line. According to the brand’s press release, the efforts from Skyy Vodka will be featured on social media, through experiential activations and via retail displays.

The question is—are you going to see this movie, and will you be sneaking Skyy Vodka into the theater with you?