We all have our vices. Moderation is important, but sometimes you just can’t wait. You need to eat that chicken right now. KFC understands this primal urge to devour a bucket of chicken, and decided to celebrate it in their ad entitled, “KFC | Can’t Resist”. The piece depicts a familiar problem, where you simply cannot wait an entire drive home before devouring some chicken. So what if it’s raining? You need that chicken.

KFC’s “Can’t Resist” ad continues the “Finger Lickin’ Good” saga that began early 2022 when they partnered with Publicis Groupe’s Spark Foundry. The campaign shifted the focus away from Colonel Sanders, their central spokesperson, and decided to shine a light on the food. The beautiful… crispy… sorry what were we talking about? Anyways, this ad is simply there to remind us that we all have our weaknesses. It just so happens that we all share one common weakness; Chicken.