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Electric Doesn’t Have to Be Elusive

Electric Doesn’t Have to Be Elusive

If you’re looking for a reason to believe in electric vehicles, the ElectricForAll marketing campaign might be just what you need. The effort “Don’t Believe the Myths” was developed by Veloz, a nonprofit created to educate the public on EV technology and its importance.

The series as a whole has a lighthearted sense of humor and each ad spot delivers a jolt of positivity. Our favorite ad spot from the campaign follows a Sasquatch who recharges his own battery with a cup of coffee while he charges “his” electric car at a public station. All we can say for sure is—we would not be terrified by a bigfoot encounter. What’s wrong with those people?!

  • SOURCE: ElectricForAll
  • BRAND: ElectricForAll

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Willem Dafoe Tastes Laphroaig

Willem Dafoe Tastes Laphroaig

Laphroaig hired Willem Dafoe to describe its famously smoky scotch—and the man basically turned tasting notes into a short film.

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