Porsche Promotes Taycan EV with a Pong Simulation

Nostalgia is a fast-track to a person’s heart, and there are few brands more synonymous with nostalgia than Atari. That is why Porsche tapped into an icon from the past to promote their product of the future.

In Porche’s ad, they feature the brand’s newest EV, the Taycan, and a drone to recreate the classic Pong arcade game. There’s nothing like watching two high performance automobiles battle against each other, using advanced sensors to bounce a drone back and forth. Best of all, this simulation is also playable on their website! Gamifying the promotion allows Porsche to create multiple options for their audience to engage with the advertisement, establishing a deeper relationship with audiences. Check out the game below!