Beware Subaru’s Urban Legend Come to Life

Do you believe in the supernatural? Do you believe in creatures that walk the night, performing extraordinary acts like carrying two kayaks at once, and blasting loud music? If you don’t believe yet, then you’d best start. This is the tongue and cheek gag of Subaru’s commercial featuring its 2024 Subaru Crosstrek called “The True Urban Legend”.

The ad features a collection of frightened witnesses describing a mysterious cryptid they spotted in the city. In hushed tones they discuss the monstrous carrying capacity and the quality of its speakers, and its inhuman ability to find parking. All of this packages a standard value proposition into an entertaining 30-second spot which may hook viewers with the horror-inspired style. We would be quite happy to see a bit more horror in day-to-day advertising. After all, Monsters are already walking amongst us.