Pop-Tarts Take a Summer Vacation to 1964

Limited Edition is a phrase that gets people stirring, especially when it harkens back to days long gone. This is why Pop-Tarts has made a splash with their long-time fans by making a wardrobe change for the summer.

For the mid-year solstice, Pop-Tarts are set to receive a design reminiscent of the original packaging from their release in 1964. This retro packaging not only taps into its older demographic with a throwback to sixty years ago, but it also hits the mark with collectors who will be hungry for an exclusive release. So if you want to experience a breakfast experience from the 1960’s, swing by your local grocery store to pick up this slick new old school box.