LEGO’s Play Unstoppable Campaign Kicks Off, Literally

LEGO is a brand that has always been about limitless creativity, and this theme continues with their newest campaign, “Play Unstoppable”. This campaign focuses on creating opportunities for everyone, specifically directing their message towards young girls. LEGO partnered with female soccer stars Yuki Nagasato, Megan Rapinoe, Sam Kerr, and more. The team at LEGO not only created minifigures for these athletes, but are also working to open more soccer pitches throughout the US.

The new minifigures come with the LEGO Icon set, a massive set with 899 pieces to allow young girls to not only explore the joys of sports, but also express their creativity through LEGO. This entire campaign launches with the ad “Play Moves Us”, where the athlete spokespeople encourage you to step out of your comfort zone and jump into the unknown. Give the ad a look, and take some time to appreciate the height of athletic achievement and the building blocks of creativity.