Ritz is an Essential Piece of Any Gathering

Ritz’s “Ready When You Aren’t” campaign has focused on making the iconic cracker a staple of the dinner party. This is done by showcasing Ritz crackers in a variety of housewarming situations.

This ad spot focuses on relatable experiences one may endure while having friends over—the last-minute cleanup. We follow a family as they rush through the house, cleaning and concealing messes with dance-like coordination and choreography. Amidst all the chaos, a bowl of Ritz crackers was left at the center table, untouched and perfect. So when you are frantically trying to prepare your home for guests, don’t forget that you can always count on Ritz.