De’Longhi’s Latest Epic Ad Spot Stars Beans and Brad

If your morning routine includes an omnipotent voice explaining how to push buttons on your coffee machine, you might be a part of De’Longhi’s latest ad starring Brad Pitt and directed by Taika Waititi.

This isn’t your average coffee spot. It’s more of a romance-bean-flick where Pitt hears a strange voice, makes an espresso, and proves once and for all that he can act opposite a cup of coffee. The film (sorry, ad) celebrates the art of coffee and adds another notch to De’Longhi’s belt of perfetto cinematic storytelling.

Marketing Takeaway: If your product’s daily use is mundane, make the story magnificent by hiring a celebrity of Brad Pitt proportions. Elevating a simple routine with flair can brew serious buzz—especially when paired with a familiar, beautiful face.