The Adidas 007 Line of Shoes Leaves Us Shaken and Stirred

Early in 2020 fans of James Bond and Adidas were eagerly awaiting a brand partnership to accompany the release of “No Time To Die”. Now after multiple delays, those same fans have readied themselves as the movie finally arrives. Alongside the movie is an Adidas 007 fashion line that reflects the classic James Bond color scheme and aesthetic.

This collaboration shows off the marketing power of symbols and color psychology. For example, each shoe is marked with the classic 007 insignia and gun barrel in black, white, and grey mixes. The fashion line and accompanying sneakers look like sporty tuxedos. The line also instills that feeling of James Bond’s cool and collected attitude, giving the Adidas 007 series instant value.

Partnerships like this are extremely potent as they allow a brand to inject a unique quality into their products that makes each launch an event to remember. And what is the fanciest thing you can wear to such an event? You guessed it—a tuxedo.