AdWatch: Barbie | The Dream Gap Project

Barbie is reshaping their brand and their doll in this 2018 ad prompting girls to “Close the Dream Gap.” The spot shows young girls stating facts about their potentially low opportunities to reach their dreams of becoming scientists, CEOs, astronauts etc… These girls call upon the world to help close this gap.

ADWATCH CREDITS...

ADVERTISER: Barbie

AGENCY: BBDO San Francisco

FIRST AIRED: 2018

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