AdWatch: Baskin Robbins | Seize the Yay (Wheels)

AdWatch: Baskin Robbins | Seize the Yay (Wheels)

The Baskin Robbins brand has launched a new campaign titled “Seize the Yay”. It taps into ice cream’s role in rewarding ourselves for achieving our goals, and not just the big ones.

ADWATCH CREDITS...

ADVERTISER: Baskin Robbins

AGENCY: 22squared

FIRST AIRED: 2022

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