AdWatch: Citroën | Forward

This ad is a short film of survival and innovation. The spot follows a man using parts of his Citroën to hang a canvas bridge leading to another side of the woods. What he’s doing with the car parts is ingenious implying the company’s forward thinking.

ADWATCH CREDITS...

ADVERTISER: Citroën

AGENCY: HUMANSEVEN

FIRST AIRED: 2018

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