Dove’s commercial uses deep-fake technology to make an impact on participants and open discussions of how social media feeds can be toxic to young people and their perception of beauty.
ADWATCH CREDITS...
ADVERTISER: Dove (Ogilvy)
AGENCY: SMUGGLER (Director Henry-Alex Rubin)
FIRST AIRED: 2022
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We prompt a showdown between recent commercials from AI power players ChatGPT, Claude, and Gemini—and crown the spot that comes out on top.
