AdWatch: GMC | HUMMER EV SUV Again?

Lebron James is the spokesperson for the GMC HUMMER EV SUV, which offers a unique maneuvering feature called “Crabwalk” allowing the driver to rotate all four wheels 10 degrees simultaneously. This followup to the original automotive spotlight offers levity and humor along with a familiar animated character.

ADWATCH CREDITS...

ADVERTISER: GMC

Agency: Engage M-1

FIRST AIRED: 2023

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