AdWatch: Jeep | Big Game Blitz – More Than Just Words
Jeep gets patriotic with this commercial, featuring Onerepublic playing the National Anthem. Instead of singing the lyrics to the song, they are shown through imagery. Jeep ends with the tagline, “More than just words.” The Star Spangled Banner has been a controversial part of football because of the ‘take a knee’ movement. Airing this spot during the Super Bowl will definitely get people talking.
ADWATCH CREDITS...
ADVERTISER: Jeep
AGENCY: DDB
FIRST AIRED: 2019