AdWatch: LEGO | This Is Not A Brick. It’s Their Wildest Wishes.

LEGO claims their tiny foot-injuring toys are not just bricks, but a tool to help kids express their wildest wishes with this endearing ad. Watch as parents and grandparents are launched into their children’s imaginations, fueled by their LEGO creations.

ADWATCH CREDITS...

ADVERTISER: LEGO

AGENCY: The Lego Group

FIRST AIRED: 2018

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