AdWatch: Patagonia | Done In R1

In this ad, Sean Villanueva O’Driscoll and Nico Favresse sing the praises of Patagonia’s R1 pullover to celebrate the article’s 20th anniversary. It shows off the team’s rock climbing prowess while scantily clad in the R1. The ridiculous humor blended with the impressive rock climbing shots make for great marketing -plus the product they’re selling is rock solid.

ADWATCH CREDITS...

ADVERTISER: Patagonia

AGENCY: (internal)

FIRST AIRED: 2019

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