AdWatch: Volvo | Life Paint

Volvo committed to safe driving and safe roads with this ad featuring their life paint. The paint is designed to reflect light off of clothing so cyclists can be seen at night. The ad itself isn’t flashy, but it sheds light on an innovative, life saving product.

ADWATCH CREDITS...

ADVERTISER: Volvo

AGENCY: Grey London

FIRST AIRED: 2015

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