When shopping online, customer reviews are a trusted guide to understanding a product before making a purchase. But let’s face it—after years of sifting through plain five-star reviews, they can feel a little… uninspired. That’s why, this Black Friday, Amazon has spiced things up by pairing fascinating reviews with an equally fascinating actor: Adam Driver.

In a series of ads airing throughout the sale, Driver delivers these reviews as though they were Shakespearean soliloquies. One standout example features a dramatic recounting of how a banana slicer single-handedly saved a marriage. These aren’t your run-of-the-mill reviews detailing product specs. Amazon has cherry-picked reviews that unfold like mini-stories, complete with plot twists and emotional depth.

The result? A captivating campaign that makes you laugh, lean in, and ultimately reminds you where to do your holiday shopping during the year’s biggest shopping season.