Amazon’s Creed is to Fight Cyber Crime

Amazon’s ad spot Protect & Connect tackles the age-old problem of cybercriminals by demonstrating what happens when a young person enters their personal information on a “shady website.” The ad spot features actors Michael B Jordan & Tessa Thompson as a crime fighting duo who try and protect against cyber intruders—who literally come bursting into the home of an innocent victim.

While physically fighting cyber crime might not be the company’s actual Creed, it is in their best interest to subvert online crime, or at the very least, educate people on how to avoid perpetrators. That makes this campaign a natural fit for the brand that’s synonymous with online ordering.