Are All the Converse Stories True?
Converse is a well-known and widely loved American shoe company, founded in 1908 and subsidiary of the Nike brand since 2003. It is a brand that has adapted and evolved over the years, but it hasn’t lost its iconic look and feel. This includes the design of the Chuck Taylor All-Star shoe line, which has remained largely unchanged since it was introduced in 1923.
Due to its insanely long history and many die hard brand loyalists, it only makes sense that Converse would capitalize on what makes it so successful—the unwavering commitment to be what it is and nothing more.
Most recently, we find the familiar Chuck Taylor All-Star shoes as a supporting player in an ad series titled “All the Stories are True.” In one spot, we’re riding in a car with Millie Bobby Brown as she tells a story of wearing her sneakers to an awards show. Another ad drops us into a first-person view of a student taking a test with the answers written on the side of his Chucks.
Both ads are what we anticipate to be the tip of the iceberg when it comes to the brand’s retelling of true stories that feature its shoes. What we really like about this campaign is the built-in flexibility to tell these stories in a variety of ways, from macro to micro, past and present.
What do you think of this ad campaign for Converse’s Chuck Taylor All-Stars?
- SOURCE: YouTube
- BRANDS: Converse
- WHY YOU WILL LOVE IT: Because you love your Chuck Taylors and have a few stories yourself.
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