Aruba, Jamaica, Marriott Wants to Take Ya

After a year of staying inside we are itching to see the world, and Marriott is eager to greet us. With their new campaign, “The Power of Travel”, the hotel company encourages us to get back out there. Their ad spot focuses on international experiences and diversity in cultures. The tagline “Where Can We Take You” plays on two meanings, literal and metaphorical. On the physical side, seeing natural beauty and architectural marvels in the ad has a strong effect, wetting our appetite for exploration. Then the faces of families reunited or friends dancing in the streets reminds us of the memories and experiences we make when traveling. It is an uplifting message, celebrating the chance to live life to the fullest once again.