Will Spindrift Burst LaCroix’s Sparkling Bubble? Soda will be replaced by seltzer water. A battle will ensue to decide which seltzer brand wins. Yesterday, it was LaCroix. Tomorrow, it could be Spindrift. Spindrift is the new kid on the sparkling water block....
Peloton Pedals Its Way Up the Fitness Mountain People don’t exercise for a number of reasons. One of the biggest excuses is not having enough time. John Foley, a working father of two, shared this problem with his wife. They were unable to attend their favorite...
Ritz-Carlton Uses Movie Magic to Advertise Its Suites How many famous movie scenes take place in a hotel? That was what I asked myself when watching Ritz-Carlton’s recent campaign The Stay. My conclusion: a lot. So much so, I started wondering why hotels didn’t...
Idris Elba is a Big, Dreaming Kid for Squarespace Kids have the wildest dreams. Ask a child what he or she wants to be when they grow up; you will get a wide range of answers, some as far fetched as mermaid doctor! However, as age claims them, those dreams are...
Pepsi Sets Sail on a Flamingo for #Summergram There is nothing like a refreshing sip of Pepsi under the blue skies and warm sun of the summer season. Pepsi reminded customers of that with an Instagram campaign and a six-story flamingo. No joke. Pepsi kicked off summer...
