5 Ways to Inject Excitement Into Your ‘Boring Product’ Marketing Bad news, brands: Not every company can be Apple. Not every company can produce visually appealing products that are designed to go directly into the hands of consumers. We know it’s a tough...
Customer Service: It’s Not Just Good Business, It’s Good Branding Think customer service doesn’t matter to your business? Think social media doesn’t matter to your business? Think again on both counts. There is not now, nor will there ever be,...
3 Awesome Lessons in Branding from ‘The LEGO Movie’ In February, The LEGO Movie hit theaters with a surprisingly big bang. Like a pair of LEGO blocks snapping together, the movie immediately connected with audiences to the tune of a $69-million opening weekend. By all...
Go For The Gold When Developing Your Mobile App Some big news rocked the den of MONSTERS Unlimited recently. We learned we won a Gold ADDY Award for our mobile application development work. We’re pretty proud of this awesome achievement, and we thought we’d use it as...
How Beverage Brands Use Product Packaging To Trigger Emotions It’s a hot day. You’re mouth is dry. You run into a convenience store to grab a quick drink, but you have no idea what you want. You stare into six large vertical coolers filled with a vast...
