If you’re a fan of Ryan Reynolds and have an unhealthy love for gin, then the Aviation Gin brand might be right up your alley. Or you might find yourself face down in an alley, because you’ve had a little too much to drink. Either way, Aviation American Gin is going all in, with its owner Ryan Reynolds as the voice of the brand.

We’ll assume you know something about Reynolds. He’s an American actor who has a keen sense of humor, both on and offscreen. That same humor shows through in his company’s advertising efforts. Even in strange times, he’s able to pull off a win with this short spot that pitches the brand’s efforts for home delivery and donating 30% of its proceeds to bartenders.