Social media can feel overwhelming at times. The neverending tide of information and opinions can wash anyone away, and it can be hard to tune out the chaos. This exponentially increases for those who live in the limelight, as their actions are scrutinized by millions of fans and detractors. Beats by Dre address this topic in a massive mural painted in Manchester in the UK. The mural depicts a popular soccer player (footballer for our European humans), Marcus Rashford as he tunes out the onslaught of comments, tweets, and social media messages.

The Rashford Mural is an effective brand activation, promoting a relationship between Beats by Dre and the athlete, while simultaneously celebrating his accomplishments on and off the field. Additionally, it is placed close to the National Football Museum and AO Arena, where countless fans will flock to see the mural. The Rashford Mural is a stellar demonstration of creative partnerships recognizing those doing good in the world. Plus, it is a beautiful work of art.