Ben Stiller’s Nostalgic Soda

Ben Stiller launched his own soda brand, called, wait for it… Stiller’s Soda. It’s a catchy name for a classic beverage that treats celebrity branding like a punchline, not a sermon. The campaign also leans on Stiller’s deadpan persona to parody the self-serious celeb CPG trend.

Marketing Takeaway
Nostalgia is a distribution strategy. Pair familiar flavors with modern macros and a self-aware brand voice to earn shelf space (and scroll space). When the founder is famous, keep the joke on the category, not the consumer.