Benefit Cosmetics Wants to See Your Game Face

Benefit Cosmetics has been a sponsor for women in gaming for several years, but now they’re going all out. The beauty company is establishing its very first tournament series for women to compete in. The first tournament will feature Apex Legends and a prize pool of $13,500. The tournament series will be featured on Benefit’s Twitch channel as teams square off and prove themselves. The hefty prize for these competitions not only serves to promote the event, but also invests in underrepresented teams who can use those funds to grow their online presence.

The Benefit Cosmetics tournament series serves as a great method to deepen bonds between the organization and its top influencers while supporting creators and gamers. The year-long schedule will also allow for fans to make the series a part of their regular schedule, increase viewership over the long-term and therefore bring new consumers to the brand. Now grab your cosmetics kit, turn on the computer and show us your game face!