If the reason you haven’t been to the gym lately, or ever, is because you have an exercise aversion—then Gymnosis might be the thing you need. According to Blink Fitness’s official press release and Carolyn Barnes, certified clinical hypnotherapist and wellness expert, “Logic, reasoning, and willpower are not always enough to convince ourselves to exercise.”

That’s a loaded statement which we don’t have time to unpack here, but it does speak to the issue that most people have when it comes to exercising. It also makes Blink’s marketing campaign around the idea of hypnotherapy, or Gymnosis as they call it, an entrancing concept (yeah, we said it!).

Check out the press release or the company’s campaign website to learn more.