Super Bowl commercials and celebrity cameos go together like chips and dip. With the cost of a 30-second ad hitting astronomical levels, brands don’t just buy airtime—they buy star power. This year’s Big Game saw appearances from Willem Dafoe, Glen Powell, Post Malone, and more. But Booking.com took a different route, opting for an ensemble cast that’s been winning hearts for decades: the Muppets.

In their spot, “Get Your Stay Ridiculously Right,” the beloved puppets take center stage, each with their own take on the perfect vacation. Kermit finds peace strumming his banjo on a quiet beach. Miss Piggy demands luxury. And Statler and Waldorf? They cancel their trip just to complain about it. Classic.

By pairing these iconic characters with dream destinations, Booking.com makes travel feel as fun, chaotic, and delightfully weird as the Muppets themselves. So next time you picture Kermit soaking up the sun, just know that Booking.com made that mental vacation possible.

The Takeaway: Nostalgia Books Big Wins

Super Bowl ads are about grabbing attention and sticking the landing. Booking.com skipped the latest A-list celeb and instead leaned into nostalgia—tapping into a fan-favorite franchise that has universal appeal. The lesson? Sometimes the best way to stand out is to go back to what people already love. Because who needs another brooding celebrity ad when you can have a frog in a Hawaiian shirt? Now, who do we talk to about a Muppet travel show?