Animation has come a long way. What once required painstakingly hand-drawn frames is now mostly handled by computers. But every now and then, brands take a step back from digital perfection to embrace something more handcrafted. And when it comes to luxury, no brand does it quite like Burberry.

The British fashion powerhouse—established in 1856—has long used its knight-on-horseback logo as a symbol of prestige. For its latest campaign, Burberry partnered with production studio BlinkInk to bring that logo to life with a stunning twist: frame-by-frame cross-stitch animation.

Instead of going full CGI, each frame of the ad was meticulously embroidered, photographed, and pieced together to create the fluid motion of a galloping horse. The result? A mesmerizing blend of heritage craftsmanship and modern storytelling.

Beyond the final spot, Burberry also offers a behind-the-scenes look at the intricate process, adding depth and engagement to the campaign. Because when your brand is built on craftsmanship, why not let the world see every stitch?

The Marketing Takeaway: In an era of hyper-digital content, handcrafted elements can set a brand apart. Burberry’s campaign reinforces its heritage while creating a visually unique experience that sparks intrigue. Sometimes, the best way to innovate is to embrace tradition in a fresh, unexpected way.