Forget Disney World, Oregon Is Where Dreams Come True As a kid when the school year was winding down, all I heard about was where my classmates were going for summer break. I can’t tell you how many times I heard Disney World. My family didn’t have the money. Disney...
Ritz-Carlton Uses Movie Magic to Advertise Its Suites How many famous movie scenes take place in a hotel? That was what I asked myself when watching Ritz-Carlton’s recent campaign The Stay. My conclusion: a lot. So much so, I started wondering why hotels didn’t...
Idris Elba is a Big, Dreaming Kid for Squarespace Kids have the wildest dreams. Ask a child what he or she wants to be when they grow up; you will get a wide range of answers, some as far fetched as mermaid doctor! However, as age claims them, those dreams are...
The Replacer (Mis)Manages Reality So You Can Play More CoD Video games are not my thing. However, their popularity is unquestionable. I remember in high school kids skipped days for the new game, specifically Halo and Call of Duty, which is still going strong—as...
MLB Steps Up to the Marketing Plate The LineupMajor League Baseball’s best players from the past remain household names today: Babe Ruth, Jackie Robinson, Barry Bonds, Hank Aaron, Alex Rodriguez, Joe DiMaggio, Lou Gehrig, Derek Jeter, Sammy Sosa etc. An ESPN poll by...
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’ Thirty-five years ago, Ridley Scott rocked the ad world with Apple’s 1984, which aired during Super Bowl XVIII. Groundbreaking at the time and iconic since, the commercial...
