TaylorMade Golf Drives Message Home with ‘Marshals’ I am fascinated with golf. I can’t play it (I’ve tried—yikes), but it fascinates me nonetheless. The patience involved, the chess-like strategy, the days-long tournaments (talk about lack of sleep), the...
Canada’s Boston Pizza Champions the Lazy with Innovative Packaging First, it was harnessing fire. Then, it was the wheel. Next, it was law. Then, it was the printing press, followed by the automobile, general relativity and quantum mechanics, flight, and now … a pizza...
Gatorade Celebrates Soccer’s Greatest in ‘Heart of a Lio’ Oh, the World Cup. For much of the world, this is the sporting event. Every four years, countries try to cement their soccer status as the greatest in the world. That is all I know. Do forgive me,...
McDonald’s Ad Series Takes Celebrity Voices Away Have you ever had a meal that left you speechless? Unless you count food allergies that have left me speechless because of an allergic reaction, I have never experienced a meal so good that no words can describe...
Ordering an Octopus from 1,000 Meters Under the Sea When you go deep sea diving, it’s important all of your equipment works properly. You are entering a dangerously beautiful terrain where there is no air to breathe, no laws of man to protect you, and where...
Am I Watching a Car Ad or a Short Film? I know I am not alone when I say there have been commercials where I ask myself, “What was that about?” It’s not that the ad was bad, but it’s “what was it trying to tell me, what was it trying to advertise?” Well, I had one of...
