4 Brands Killing It with Comedy on Twitter It’s hard for brands to be funny. People don’t necessarily approach marketing and advertising open to laughter the way they do when they watch a TV show or go to see a comedian. It’s even harder for brands...
Icelandic Marathon Ad Races Through Famous Film Running Scenes I love running. When runner’s knee hit me last year my life turned upside down. I was clocking in four miles a day, four days a week, and all of a sudden I couldn’t even hit a mile. However, through...
TaylorMade Golf Drives Message Home with ‘Marshals’ I am fascinated with golf. I can’t play it (I’ve tried—yikes), but it fascinates me nonetheless. The patience involved, the chess-like strategy, the days-long tournaments (talk about lack of sleep), the...
Canada’s Boston Pizza Champions the Lazy with Innovative Packaging First, it was harnessing fire. Then, it was the wheel. Next, it was law. Then, it was the printing press, followed by the automobile, general relativity and quantum mechanics, flight, and now … a pizza...
Gatorade Celebrates Soccer’s Greatest in ‘Heart of a Lio’ Oh, the World Cup. For much of the world, this is the sporting event. Every four years, countries try to cement their soccer status as the greatest in the world. That is all I know. Do forgive me,...
Top 5 Album Covers of All Time (Plus 15 Bonus Tracks) In 1938 Columbia Records hired Alex Steinweiss, who is credited with inventing the concept of album covers and cover art. Since then, album covers have been capturing our attention and helping to sell the music...
