The 2021 Tokyo Olympics – Marketing in a New World The 2021 Tokyo Olympics have arrived, and all eyes are on it. How will the games fare while the host-country is in a state of emergency and the stadiums remain empty? NBC is optimistic that the digital success...
Feeling Good About our Top 3 Cannes Lions Champions There is a special time of year that all advertisers look forward to. The annual Cannes Lions award ceremonies feature the best campaigns and marketing efforts. That includes 2020-2021, which was filled with unique...
P&G Commits 2,021 Acts of Kindness in 2021 We could all use some good news and Proctor and Gamble (P&G) agree. The major corporation recently announced its commitment to providing 2,021 acts of kindness throughout 2021 as a part of their new marketing...
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner 2020 was a crazy year for everyone. Events were cancelled, plans inevitably changed and work environments transitioned to a more online format. It was a year in which we had to be able to...
Choosing Quality Over Quantity in the World of Influencers Influencer vs Micro-influencer Influencer marketing is when a brand partners with top content creators, boasting hundreds of thousands to millions of followers, to promote their products. Micro-influencer...
3 Reasons Why Companies Should Use Virtual Influencers What is a virtual influencer? Essentially, it’s a computer generated person. In many ways, virtual influencers are like traditional human influencers, except they “live” to serve the brands...
