The Replacer (Mis)Manages Reality So You Can Play More CoD Video games are not my thing. However, their popularity is unquestionable. I remember in high school kids skipped days for the new game, specifically Halo and Call of Duty, which is still going strong—as...
MLB Steps Up to the Marketing Plate The LineupMajor League Baseball’s best players from the past remain household names today: Babe Ruth, Jackie Robinson, Barry Bonds, Hank Aaron, Alex Rodriguez, Joe DiMaggio, Lou Gehrig, Derek Jeter, Sammy Sosa etc. An ESPN poll by...
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’ Thirty-five years ago, Ridley Scott rocked the ad world with Apple’s 1984, which aired during Super Bowl XVIII. Groundbreaking at the time and iconic since, the commercial...
15 TV Shows in the GOAT Conversation What makes a great TV show? Hard to say. Different people love different shows for different reasons. It could be you’re drawn to a particular genre (crime, sci-fi, sitcoms, etc.). It could have to do with when you watched a...
Brand Spotlight: BioLite Looks to Light the World NYC Energy Start-up Wants to Lead Renewable Energy Revolution Bill Gates once said, “Almost every way we make electricity today… puts out CO2. And so, what we’re going to have to do at a global scale is create a...
ITV Showcases Great Characters in New Ad Campaign As someone who has dabbled in script and fiction writing, I assure you: Your story is only as good as your characters. They are the audience’s vessel for the voyage that is your story. If your characters blow, it...
