The French are renowned for many things. While images of the Eiffel Tower, stunning artworks, and charming bakeries may come to mind first, it’s crucial to recognize the French’s storied history with revolution. Their indomitable spirit has woven itself into the nation’s identity, playing a significant role in Citroën’s mission to bridge the class gap in electric vehicle ownership.

In their latest advertisement, the automaker showcases a mansion courtyard where the elite indulge in the finest luxuries, complete with countless powdered wigs. Among this opulence are several of Citroën’s newest models, the fully electric Citroën e-C3, confined within the party. However, these vehicles were not destined to be imprisoned in such an environment. A group of daring revolutionaries frees the cars, driving them through the courtyard and beyond the gates to freedom. The commercial concludes with the tagline “The Revolution Has Begun,” stirring national pride and encouraging those who believe electric cars are beyond their reach to reconsider. This clever campaign connects deeply with Citroën’s target audience and emphasizes affordability while celebrating French heritage. Viva la révolution!