Cold Calling Convinces Celebrities to Clean Clothes

Procter & Gamble’s Tide brand wants to convince people to wash their clothes in cold water, to save money and the environment. They launched a marketing campaign with Ice-T and Stone Cold Steve Austin who engage in “Cold Calls” with other celebrities.

Our favorite ad spot from the campaign is when they call Vanilla Ice (a.k.a. Robert Van Winkle) and he replies with a revised line from his hit song, “if hot’s the problem, yo I’ll solve it.”

  • SOURCE: Tide
  • BRANDS: Procter & Gamble / Tide