BUZZ FOR YOUR BRAIN
Columbia Sportswear recently recruited Zac Efron and his brother to promote their products in a new marketing campaign. That’s right, we said Zac Efron. You know, the guy who was in High School Musical and most recently, Baywatch. If you think it’s a strange pairing, you wouldn’t be alone. But after you watch the “Tested Tough” ad, you’ll appreciate the choice Columbia made.
CURATED FOR HUMANS BY HUMANS
Laphroaig hired Willem Dafoe to describe its famously smoky scotch—and the man basically turned tasting notes into a short film.
Ben Stiller’s new soda ad is fizzy, deadpan, and somehow makes a Shirley Temple feel like a comeback tour.
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