Every Man Jack is a luxury beard health brand that promotes a variety of beard-care kits for the scruffiest of men. And while good hygiene is an integral part of one’s daily routine, it doesn’t hurt to add a little spice to the concept every now and then. That is why Every Man Jack launched a new ad spot called “Introducing Them Beardles”. The spot follows a merry troupe of three bearded fellas who tour from coast to coast, teaching men about keeping a healthy hairy face while using their own as musical instruments.

Scored to a simple and catchy country-style tune, the ad uses a bit of absurdity while making important points about keeping a beard from becoming itchy or flakey. The direct, oddball humor serves to forge a small connection with the viewer and leave a lasting impression. This is a shining example of how to deliver your message effectively, with a little bit of that southern flair.