Sauntering into the bread aisle is a bit of an out-of-body experience. You glance over a dozen brands, each with similar colors and interchangeable names. They rest side-by-side. After a moment, your eyes settle on the same loaf of white bread you bought 15 years ago. What if we told you, that isn’t how buying bread has to be? What if there was a killer bread with some energy in its branding?

With the tagline, “Bread, Amplified”, Dave’s Killer Bread has erupted onto the national stage with a headbanging campaign. The ads feature the face of the brand, Dave himself, rocking out to grocery shoppers and interrupting the stale routine of bread shopping. Specialized brands in an established category must work harder to be noticed and Dave can’t be kept down. His hard-hitting branding has us hooked and we’re excited to rock alongside him.