Denny’s Drafts College Athletes to “Serve Pancakes”

For the uninitiated, a “Pancake Block” in football is when an offensive lineman clobbers a defender so hard that they fall flat on their back. Those brave heroes that ‘pancake’ their opponents are the exact people Denny’s wants advertising their breakfast menu. The restaurant has partnered with four college athletes to form their “All-Pancaker Team”.

This campaign utilizes the power of PUNS to ignite the craving for syrup and we can’t deny its effectiveness. After the NCAA opened the floodgates to student sponsorships, it is fascinating to watch how brands have been using the opportunity to partner with athletes. The most exciting element of this effort is the form of payment. Each player has netted themselves a lifetime supply of pancakes for appearing in the ads. Sign me up.